Aged 18-55
Moshi Moshi Project
Aunest brings people, mutual fund houses, trusted jewelers, and banks together on a state of the art and highly secure web and mobile platform. Whether it's saving via gold mutual funds, Shopping gold ornaments, or securing gold loans during times of need, Aunest is here to help people plan their Gold.
Aunest is the Golden Anchor that encourages people to hold a certain amount of gold in their portfolio. The amount of gold depends on the risk appetite so that it can protect your equity investments when the equity market blows o.
Problem
The challenge is to enhance user engagement and satisfaction on the platform by addressing issues of user friction and streamlining the app experience.
Solution
We created a trusted brand language to enhance the user experience in investment, jewelry shopping, and pledging processes. Implemented clear messaging, intuitive interfaces, and informative content to guide users seamlessly. Integrated interactive features and personalized recommendations for a confident and satisfying user journey.
Tasks
- Redesigning existing the application and introducing new features.
- Making the process of purchasing mutual funds and gold funds simple for potential buyers.
- Providing an online market place for purchase of all things related to jewelry and gold funds.
Style Guide
Userflow
Visual Design
- Redesigned the entire app
- Created more than 200 screens.
