Aged 18-55
Moshi Moshi Project
The project focuses on developing an e-commerce platform on Wix to promote and sell a range of organic condiments originating from various regions of India. Leveraging Wix's capabilities, the website was designed to effectively showcase the unique flavors and cultural diversity of these condiments.
Problem
As a newly established company entering a competitive market, the primary challenge is to establish credibility and differentiate the brand as a purveyor of authentic organic condiments sourced from diverse regions across India. The company seeks to convey its commitment to organic practices and showcase the distinctiveness of each product to resonate with potential customers.
Solution
To address the identified challenges, a comprehensive solution was implemented. Firstly, the website's design was crafted with a color scheme predominantly featuring earthy tones such as brown, reflecting the natural essence and authenticity of the organic products.
Additionally, a storytelling approach was adopted to highlight the origin of each condiment, effectively communicating their unique cultural heritage and reinforcing the brand's commitment to transparency and authenticity.
